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World Cup sponsors won’t make it out of “group play”

June 13, 2010

Okay.  First off, disregard my terrible attempt at a pun for a headline.

ANYWAYS, here’s an article I ran across on Twitter about the World Cup and its major sponsors having a “brand war.”

Here’s a Nike ad for the World Cup that I actually think is pretty cool.  And I’m not a huge soccer fan.

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One Comment
  1. Hey Evan,

    Sponsors fight the slot to be on television during major events such as, World Cup, Olympics, Super Bowl, and I am sure there are some that I am leaving out. The problem is that it cost so much and some of the sponsors do not have or want to cough up the money. However, others think that it is mandatory they get a spot every year. The YouTube video was really cool. I was confused by some parts and laughed at others. I honestly have to say though I really do not have that much respect for Nike as a company. I have heard that they assort children to underage working “Child labor”. To me this is so wrong. However, I am not saying that this true, I have just heard it mentioned in several of my business classes and other people.

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